This collection brings together PSA's most origin-focused products, all unflavoured or available unflavoured, all single-source, all traceable.

Australian Whey Protein (WPC)

Whey protein concentrate sourced from pasture-fed Australian cows. Available in 6 flavours (Unflavoured, Vanilla, Chocolate, Strawberry, Choc Peanut Butter, Banana) in 500g and 1kg pouches. Grass-fed, no artificial additives. A versatile staple with strong repeat purchase behaviour across fitness and lifestyle customers.

Micellar Casein Protein

Slow-release protein sourced from Australian dairy. Available unflavoured in 1kg pouch. Ideal complement to whey, targets customers looking for overnight recovery or sustained protein intake. Positions well alongside the WPC range for retailers building a complete protein offering.

Australian Collagen Peptides Pure

100% bovine collagen peptides sourced from Australian grass-fed cattle. 450g pouch, ~45 servings, RRP $49.95. No allergens, no additives. Bridges the gap between sports nutrition and beauty/wellness, strong cross-sell potential with protein and supplement ranges.

Australian Gelatine

Single-ingredient unflavoured gelatine sourced from Australian cattle. 300g pouch. Functional ingredient for health-conscious consumers and home cooks. Suits health food stores, specialty grocers and wellness retailers looking for a clean, traceable gelatine option.

Why Stock 100% Australian Products Wholesale

1. "Australian Made" is a proven retail differentiator: Consumers actively seek locally sourced products, especially in the supplement category where ingredient origin is a key purchase driver.

2. Clean-label credentials across the entire range: Every product in this collection is single-source or minimal-ingredient. No fillers, no artificial additives, easy to merchandise and easy to explain at point of sale.

3. Multiple retail channels, one collection: Australian Whey and Casein suit supplement and fitness stores. Collagen and Gelatine open doors to beauty, wellness, pharmacy and health food retailers. One wholesale account, multiple placement opportunities.

4. Strong repeat purchase behaviour: Protein and collagen are daily-use products. Customers who buy once tend to reorder consistently, supporting predictable shelf rotation and reliable reorder cycles for retailers.

5. Grass-fed sourcing story resonates with premium buyers: Pasture-fed dairy and grass-fed bovine collagen are increasingly important claims for premium health food and wellness retailers. PSA delivers both.

6. Two new products with strong launch momentum: Australian Collagen Peptides Pure and Australian Gelatine are newly listed, early stocking positions retailers to capture demand before competitors.

7. Manufactured in Brisbane, supply reliability built in: Local manufacturing means shorter lead times, consistent quality control and no import dependency. Reliable supply is a key B2B purchasing criterion.